The McDonald's commercial this post refers to can be found here.
slogan = "come as you are" => all are welcome(?)
=> McDonald's has been attempting to re-brand itself for the past however many years, is this another ploy in advancing the re-branding of this franchise? To take a stand with an issue in an attempt to connect with consumers?
=> is this commercial meant to "take a stand?" is the intent to showcase McDonald's moral/ethical stance, or just to keep consumption up?
=> why hasn't this commercial been played in the US (it is a French commercial)?
=> is this a reflection of McDonald's "opinion" or upon that of the society it comes from (France)?
***=> In the US, a hate crime was committed at a McDonald's in which two girls brutally beat a transgender woman. The girls received up to 9 years in prison, with 5 years taken off (with probation), and it is highly contested as to whether this should be considered a hate crime. DOES THIS HAVE SOMETHING TO DO WITH WHY COMMERCIALS LIKE THIS ARE NOT PLAYED IN THE US? If the goal is to re-brand a McDonald's, why would commercials such as these NOT play in the US?
=> does the kid's father know he has a boyfriend?
=> why is everything so implicit in this commercial? - nothing directly links boy as gay, if he has a boyfriend, or if his father knows about any of it
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