Asking the Right Questions- 12 Questions RE: ATT commercial & slight analyses

The ATT commercial I'm referring to can be found here.

1. who is the audience? => mothers
2. what is significance of Hansel & Gretel story?
3. what is ATT selling?
4. Wat does this tell the audience about travel?
5. Why are the children alone? What is the significance?
6. why are they in the city? => they're lost?
7. why drop bread crumbs if they have cell phone?
8. where are they? => city created by ATT (with covert "raising the bar" logo)
9. why include this part of the Hansel & gretel story? => to play on mother's fear of lost children
10. why do 8-year-olds have a cell phone? => commercial is saying this is normal; sets the normality, which makes others want to buy cell phone at younger age