If the dream, as presented in this Heineken commercial, of women is a walk-in closet, full of jewelry, shoes and clothes, a parallel is immediately found in the dream of men, as presented in this commercial, being a walk-in fridge filled with Heineken.
The Heineken commercial portrays a group of women screaming and generally acting quite excited over a walk-in closet one of them shows. This closet is filled with clothes, shoes and jewelry- the accepted stereotype of every woman's dream. The commercial then portrays a group of men yelling, jumping up and down and fist pumping the air over a walk-in fridge full of Heineken beer. In presenting this comprable image to the women's closet filled with "every woman's dream," the intent implies a closet full of Heineken is "every man's dream." Overall, the Heineken commercial plays on the wish fullfillment of the audience's (or consumer's) dream with the suggestion that Heineken is every man's dream.
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