Asking the Right Questions- 12 Questions RE: Heineken Commercial

A link to the Heineken commercial I'm referring to can be found in an earlier post of this blog.

(WHAT DO I NEED TO KNOW?)

1. What does it mean if the living space is new to the men & women?
2. Why present the women before the men? What does the order mean?
3. Who are the men & women? What are their relationships to eachother?
4. Are these people wealthy?
5. How do the reactions of the men differ from those of the women? What does this mean?
6. Why do their reactions differ?
7. Why aren't the women screaming for Heineken?
8. Who is the audience?
9. What does the Heineken commercial say about men & women?
10. Why aren't the men screaming for shoes, etc.?